Category Archives: TV wars

Microsoft Xbox Is Winning The Living Room War. Here’s Why.

Microsoft Xbox Is Winning The Living Room War. Here’s Why.

Forbes analysis, no less. A good para:

In May Microsoft effectively stopped treating Live like an add-on for a videogame console and started pricing the console as a loss leader for an entertainment platform. Rather than pay $199 just for the unit, users can now get an Xbox for $99—as long as they also take a two-year contract to Xbox Live Gold. This new low price looks even better when you consider you don’t need to buy a new TV, which is what Samsung and, soon, Apple want you to do. “If you want to start a phenomenon,” says Ballmer, “it doesn’t start with thousand-dollar-plus devices that sell at unreasonably low volume and need major room redesigns.”

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