Category Archives: social

Xbox Live: How an Old Tech Company Built a Social Media Juggernaut

Xbox Live: How an Old Tech Company Built a Social Media Juggernaut

Harvard Business Review analysis, no less:

Amid the flood of social media IPOs during the last 12 months, another “old guard” tech company has quietly built one of the most dominant, fiercely loyal and profitable social media businesses to date. You might have heard of it: The company is called Microsoft, and the social media business is called Xbox Live.

Xbox Live is easy to miss. It’s a $2 billion revenue business embedded within the $9 billion revenue entertainment/devices business of the $73 billion revenue of Microsoft overall. If Xbox Live was a standalone business, its 40 million members would be dwarfed by user base of Linkedin, Twitter, Zynga and Facebook. But while Xbox Live’s membership is less than 20% of the size of Zynga (a comparable gaming company), it likely has nearly double the gross profit that Zynga generates. Not bad for the old guy.

Sony Online’s SOEmote software provides you with your Everquest II character’s expressions and voice

Sony Online’s SOEmote software provides you with your Everquest II character’s expressions and voice

This really is going to be a bigger deal than it seems right now, yep.

As a collaborative concoction between Sony, Image Metrics, and Vivox, SOEmote captures your voice and facial expressions and pastes them onto your in-game character. It also modulates your words into the pitch appropriate for your race such as the deep baritone of an ogre or the gnome’s tinny squeak. We at GamesBeat recommend turning off this feature when spilling large, expletive-inducing cups of coffee.

 

In the below video, David Georgeson, Everquest II director of development, demonstrates SOEmote’s capabilities with his mighty Froglok warrior, proving anthropomorphic amphibians look terrifyingly creepy when grinning.