What’s Next in TV: Machinima, The No.1 Entertainment Network on YouTube

What’s Next in TV: Machinima, The No.1 Entertainment Network on YouTube

Video content is one of the fastest growing categories online. Television networks are scrambling to keep up, because the success stories so far have been smaller entities creating highly targeted and Web native content. The most successful video content producer right now is a company calledMachinima, currently in the middle of an investment round that will include money from YouTube parent company Google. Machinima (its name is a combination of the words ‘machine’ and ‘cinema’) is a “video entertainment network for video gamers,” specifically targeted at the 18 – 34 year old male demographic.

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