My previous posts on this topic have been my most heavily trafficed since I started blogging, so I obviously have to continue with last month’s (and the first quarter’s) data. My previous posts are at
Lots of coverage on the latest industry data; here are some highlight:
From the Associated Press: March Video Game Sales Jump
U.S. video game sales jumped 33 percent to $1.1 billion in March, boosted by strong sales of gaming consoles from Nintendo despite ongoing shortages for its newest system
Software sales grew 15 percent for the month, to $574 million
For the first quarter, software sales climbed 30 percent to $1.6 billion, while total U.S. video game sales were up 54 percent to $3.3 billion.
Of the independent software publishers, Activision Inc. more than tripled its monthly sales of games for consoles and handheld systems
U.S. sales at Electronic Arts Inc., the world’s largest video game publisher, declined 28 percent in March
(This is after, as I reported last time, a 26% drop in February. Ouch.)
For the first quarter, hardware sales nearly doubled to $1.3 billion from $659 million in the year-ago period.
The Wii, Nintendo’s playful system that has players jumping around their living room for certain games, seems to be succeeding in drawing a wider audience to gaming.
And from Reuters: Nintendo’s Wii Again No. 1 New Game Console-NPD
The Wii was again the No. 1 current-generation video game console, selling 259,000 units. That $250 console uses a motion-sensitive controller that has been popular with mainstream gamers as well as new audiences like females, senior citizens and very young children.
Microsoft Corp.’s Xbox 360 U.S. unit sales were 199,000 in March and outpaced Sony Corp.’s PlayStation 3 unit sales of 130,000. The high-end versions of those machines sell for $400 and $600, respectively.
Sony’s last-generation PlayStation 2 continued to see strong sales with consumers picking up 280,000 units.
Overall video game related sales rose 54 percent in the first three months of 2007, to $3.3 billion, NPD said.
Here’s a table summarizing the data across this post and the last:
Note that Sony is holding it’s position better than Wii or XBox 360, at least in this month-to-month. We’ll see how it looks next month.
The year to year trend as described above is most important, with 54% to 100% increases in total video games sales and in console hardware sales.
Activision is the software company doing the most right things, as measured by their sales. And EA continues to slide. Hope their pipeline delivers quickly…