The wonderland blog has two interesting posts from the conference sessions. First is from a presentation by Nick Fortugno, Rebel Monkey, outlining differences between the casual and hardcore game audiences. I couldn’t highlight it without copying it all, so best to click and check this out:
And here’s part two, with business model snippets from the Casual Game business:
Here’s a juicy highlight from that one. Note this game is making 2.5 times as much money on microtransactions (selling things to players within the games) as they are on subscriptions:
Three Rings (puzzlepirates) income = $100K per month from subs. $250K from microtransactions.
Other snippets in the post show that subscription-based and advertising-based are also working fine. Over time this may settle out into a single business model – but then again, it may not. People are engaged enough by games that they are plenty willing to pay for them in different ways.