Sorry, couldn’t help it. It’s great EA is raising the issue. Here’s a link to the article at GameDaily.
Video games for the longest time have been dominated by men. The industry’s workforce is largely comprised of young white males, and the people who play video games are usually male as well. While certain games have successfully attracted both genders (e.g. The Sims), there’s no denying that it’s still an industry run by men that caters its products to men. It’s evident in the marketing, and it’s certainly evident in the games themselves where it seems that every other character is a scantily clad female with unnatural proportions.
As reported by the BBC News, EA’s own research found that 40 percent of teenage girls played video games compared to 90 percent of teenage boys; furthermore, most girls seem to lose interest in games within a year. According to Gardner, this is something that has concerned EA “for a long, long time.”
“We are only reaching a small proportion – not only geographically but also genetically,” he said, adding that if EA could solve the problem it “could add a billion dollars to its sales.”
Hey, if they do the right thing for the sake of making a billion dollars, that’s just a checkmark for Adam Smith’s faith in free market capitalism, right? 😀