Hat’s off to Scoble for leading the way, and for inspiring and informing my own blogging manifesto. I’ll hang this on the wall nearby as a reminder, but am also posting it here, so you can hold me to it – and cause it might be useful for others.
1) Tell the truth.
2) Post fast on good news or bad.
3) Use a human voice.
4) Keep up on the latest software/web/human standards.
5) Have a thick skin.
6) Talk to the grassroots first.
7) People don’t trust press releases.
8) If you screw up, acknowledge it. Fast.
9) Underpromise and over deliver.
10) Know the information gatekeepers in your own company’s space.
11) Know the shifting of the nexuses in the global space.
12) Never change the URL of your weblog.
13) Don’t post when your life’s in turmoil and/or you’re unhappy.
14) If you don’t have the answers, say so. Then, find them and post them.
15) Never lie. Sooner or later you’ll get caught. Game over. Yes, this is a repeat of number 1.
16) Never hide information. See above.
17) Avoid spin. This isn’t TV. Here, people read, and think.
18) If you have information that might get you in a lawsuit, see a lawyer before posting, but do it fast.
19) Link to your competitors and say nice things about them.
20) Treat people the way you’d like to be treated. It’ll happen that way most times. When it doesn’t, their bad.
21) Be the authority on your product/company.
22) Know who is talking about you.